Marketing Director (Shopping Center) - vancouver

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Quick Facts
Project#: 100651VFIM
Position Title: Marketing Director (Shopping Center)
Industry: Real Estate
Salary Range: $50 - $65K (Depending on experience)
Other Compensation: Tuition Aid + Pension Plan + Full Benefits
Date Posted: Aug 7, 07
Location: Vancouver, BC, Canada
Recruiter: Vivian Fung
Status: Active


Company Profile
Our client is one of Canada's pre-eminent property owners, managers, developers and investors, the company focuses on high-quality regional and super-regional shopping centres located in urban areas.

Responsibilities
The primary objective is to develop and implement an annual strategic marketing plan for the shopping centre.

Specific Responsiblities:

Property Planning:
- Design the strategic annual Marketing Plan and budget for the property (which may include brand strategy), in collaboration with the Director of Regional Marketing and the General Manager
- Analyze and interpret research, set objectives, formulate strategies and tactics that work to develop the shopping center brand by promoting and offering product and services that differentiate the brand, create value, surprise and delight customers
- Develop and manage the annual marketing budget for the property, including projecting promotion fund, media fund, and landlord's contribution working within the economics of the retailer

Customer Experience:
- Implement, oversee and enforce the shopping centre's service standards and promise to ensure consistent delivery of exceptional experience
- Evaluate and monitor service processes at every opportunity from the customer's perspective
- Oversee all facets of the shopping centre's Customer Experience Program including the management of Customer Service personnel, service offerings, and mall ambassador program(s)
- Responsible for the management of the Customer Service Manager, and work closely with this person to hire, train and develop the Customer Service Team in keeping with the Shopping Centre's branded service strategy
- In collaboration with the General Manager and Property Manager, troubleshoot and resolve non-routine customer complaints

Research:
- Evaluate all forms of research including market, customer, competitor data and economic forecasts to develop the strategic brand positioning for the Centre
- In collaboration with the Market Research Department and Director of Regional Marketing, co-ordinate and manage all research projects, both quantitative and qualitative, while working within budget guidelines

Special Events, Promotions and Advertising:
- Plan and execute a results oriented, cost effective advertising campaigns that are appropriate for the centre, communicate the centre brand and contribute to the achievement of the property's objectives
- Manage a professional agency to develop a distinctive campaign and oversee the successful execution of the centre's creative and message strategies to create brand awareness and alliance; promote special events and key retail periods; and highlight retailers
- Organize a communication platform to promote key events and special promotions
- Plan and execute traffic and merchandising events designed to appeal to the property's key target segments and contribute to centre sales
- Capitalize on timely trends and current culture through community initiatives and promotions
- National Sponsorship: Work with the National Sponsorship area to successfully execute national sponsorship programs and identify possible revenue generating opportunities through sponsorship of local events
- Maintain the centre's web site to ensure the design and content are current, correct and on brand

Retailer and Community Relations:
- Act as the primary contact for the property to liaise with all community organizations including schools, charities, sports clubs, chambers of commerce and local government
- Integrate non-profit utilization and events in the centre and help raise funds for community non-profit organizations
- Prepares management team for all media and event opportunities to further shopping centre goals
- Assist in the fostering of positive retailer relations
- Offer marketing expertise and assist retailers to help maximize their sales
- Host regular meetings and maintain regular communication with the retailers

Public Relations:
- Leverage opportunities for community relations and fundraising through the on-going support of key local events, charities and business groups in order to maintain visibility of the property, and to promote the centre as a good corporate citizen
- Establish and maintain effective working relationships with media representatives
- Develop, execute and supervise a variety of communications and public relations efforts such as writing press releases, media relations' materials, speeches and presentations, and internal and external newsletters
- Coordinate media events, as required
- Maintain a positive organizational image with tenants by establishing effective business relationships on a local level to maximize sale productivity and event participation.

Budget Control:
- Monitor and control the annual budgeted revenue and expenses for the Promotion
- Working with the retailer leases, project annual Marketing Fund revenues
- Work with the Property Manager and Accounts Administrator to monitor monthly income obtained from rent roll collection of marketing funds
- Utilize a budget control sheet and purchase order systems, approve quotations and process invoices for Marketing Fund expenses

Qualifications
- University Degree required (Business/Marketing Major preferred)
- Five years of previous experience in managing customer relations, preferably in a service-oriented industry
- Strong sense of fashion & design
- High level of creativity and proficient in identifying and acting on opportunities
- Strategic thinker with strong analytical skills
- Strong commitment to customer service
- Ability to identify new opportunities to generate new customer experiences
- Well-developed business acumen and ability to see the bigger picture
- Strong attention to detail and well organized
- Strong project and time management skills
- Good understanding of financial statements and accounting principles
- Excellent communication and proven presentation skills
- Excellent interpersonal skills and a positive attitude
- Aptitude to embrace change and welcome new approaches in an exceedingly evolving, fast-paced environment
- Pays attention to the ongoing development of his/her own marketing and shopping centre industry skills

Working Conditions:
Due to the nature of the business and extended operating hours, the Marketing Director must be flexible and available to work after hours and weekends as required.

Apply
Interested? Forward your resume as an MS Word attachment in your FULL NAME or visit our website for more information.

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